"The Beatles Rock Band Dragging Down Viacom"
Tom Dooley, who is the chief financial officer for Viacom, has stated “Rock Band was a negative contributor to margins in the third quarter. We expect it to break even or be slightly profitable in the fourth quarter from a margin point of view. It really depends on how many units we sell in the holiday season.”
The big release which The Beatles has had in September and the fact that it sold better than Guitar Hero 5 from Activision do not mean that profitability is just around the corner. In fact, the operating margins for the division handling Rock Band have fallen from 40 to 36%.