It's easy to take for granted that The Beatles are the greatest pop music group of all time. Because of this, we should occasionally remind ourselves of what actually made them so historic. Gibson provides a valuable primer.
As a group they made Time magazine’s list of the Most Important People of the 20th Century. And, indeed, they were. Collectively John, Paul, George and Ringo changed ideas about technology, marketing, corporate identity, songwriting, performance and a host of other areas while embodying the zeitgeist of the mid-through-late 1960s and early ’70s. The Rolling Stones wanted to be black American bluesmen. The Beatles wanted to create something new in their own image, and they did, laying the groundwork for other great pop bands from Badfinger to U2 to Radiohead to Kings of Leon.