Sunday, November 28, 2010

"Forget the Beatles!"

I'm not sure if this article is insightful or cogent or even coherent, but perhaps it arrives close to some truth.

For an Apple “event,” the digital coming of the Beatles was a rare fail.

Surely Steve Jobs knows that he can’t count on nostalgia to sell, right? Not in 2010. Not anymore.

This was the year we ran out of old things to celebrate. This was the year when Corey Haim died and “The A-Team” bombed and nobody cared that “Star Wars” is going 3-D or that “Revolver” can be sucked right out of the air for $12.99.

After a decade of overdosing on yesterday, after retreads and rehashes, after reunion shows and reunion tours, we’re done. We’re exhausted, tired of our own cultural past and all the celebration necessary to make any piece of it relevant again, even for a moment. The Police took a lap. Michael Jackson inspired a year-long nostalgiathon. We loved the ’80s, we loved the ’90s, but can we just be done now? The Boomer and Gen-X pop catalogs and TV reruns have been warmed over so many times, it’s hard to remember when any of it mattered — or why.

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