Wednesday, November 24, 2010

What those iTunes sales mean

From CNBC:
It's great compared to another iTunes hold out — Led Zeppelin. When Zeppelin finally started selling on iTunes in 2007 only sold 300,000 digital tracks and 13,000 digital albums, according to Billboard.

But none of the Beatles' single songs can stand up to today's megastars like Katy Perry and Rhianna. When a big star releases a new album they usually sell between 10,000 and 300,000 digital singles in the first week. Yes, The Beatles sold 2 million singles in its first week, but that's from *all* its albums.

The big question now: will The Beatles release on iTunes drive sales of traditional CD sales? Amazon [AMZN 177.25 9.05 (+5.38%) ] just slashed the prices on its Beatles music to less than the digital downloads cost — CDs are $7.99, and the box set is $129.99. We'll be watching to see if the Beatles scale the best-seller charts on Amazon or iTunes this Cyber Monday.

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