In this article for BBC News, Stephen Robb counters the prevailing mood of frenzied Fab Four adulation and ventures into the lonely world of anti-Beatles dissent.
The Beatles seem to occupy a uniquely unassailable position in popular culture - everybody loves them. Don't they?
Not Robert Elms. The author and broadcaster is one of a tiny minority who seem willing to stick their heads above the parapet and rubbish this most sacred of British institutions.
"They did a few things that lots of people liked," says Elms. "Everybody can like them, from grandma singing along to When I'm Sixty-Four to the little girl singing Yellow Submarine."
But he adds: "I just think they are either childlike and simple or rather leaden and pompous - one or the other all the time."