Tuesday, September 1, 2009

More Beatles to iTunes chatter

"It's only rock and roll, but we like it."

These words adorn the invitations that Apple recently sent out for its media event next Wednesday (9/9/09). Such a tagline, of course, is only going to fuel rumors about The Beatles coming to iTunes. An AFP article also notes: "The invitation sparked speculation on technology blogs that Apple planned to release a new line of iPod music players." But why would Apple single out "rock and roll?" Was it just to have a music-oriented tagline that's also coy and snappy? At the same time, using a Rolling Stones lyric as part of the buildup to a major Beatles-related announcement would perhaps make for a strategy marked by too much misdirection and subterfuge. Or is it perfectly played? More here.

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