"It's only rock and roll, but we like it."
These words adorn the invitations that Apple recently sent out for its media event next Wednesday (9/9/09). Such a tagline, of course, is only going to fuel rumors about The Beatles coming to iTunes. An AFP article also notes: "The invitation sparked speculation on technology blogs that Apple planned to release a new line of iPod music players." But why would Apple single out "rock and roll?" Was it just to have a music-oriented tagline that's also coy and snappy? At the same time, using a Rolling Stones lyric as part of the buildup to a major Beatles-related announcement would perhaps make for a strategy marked by too much misdirection and subterfuge. Or is it perfectly played? More here.