Friday, September 18, 2009

"Rock Band" sales

"Viacom CEO: Beatles Rock Band Sold Out 25 Percent of Inventory in First Week"

Excerpt:
On the business side, looking ahead to the holiday season, Dauman said, "We think it has legs."

"There's a lot of built-in promotion with the Beatles in addition to the marketing we're putting behind it," Dauman continued, referring to the remastered CDs of the band's back catalog. He also claimed that the limited-edition premium bundle of the game—featuring a Beatles-branded drum kit and mini H√∂fner bass—is selling out.

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