The Liverpool Echo reports on Sean Lennon's defense of the Citroën commercial. Let me add that, while I find Sean's rationale to be flimsy in several ways, I'm still very sympathetic to the general stance he's taken on the matter.
He used his Twitter page to respond to the attacks, insisting Yoko gave the project the go-ahead in an attempt to keep the late star in the public eye.
He wrote: “She did not do it for money. Has to do w hoping to keep dad in public consciousness. No new LPs, so TV ad is exposure to young (sic).
“Look, TV ad was not for money. It’s just hard to find new ways to keep dad in the new world. Not many things as effective as TV.”
He later added a third tweet, again stressing the Citroën DS3 advert was not for financial gain.
He wrote: “Having just seen ad I realize why people are mad. But intention was not financial, was simply wanting to keep him out there in the world.”